Richard Moran

Developing a brand for an international photographer.


Richard Moran is a renowned lifestyle and portrait photographer who works alongside international clients and household names such as GlaxoSmithKline, Pizza Express and Grey Goose Vodka.

Over the past 25 years, Richard has forged a reputation as a passionate, straight-talking professional with a meticulous attention to detail that produces high quality, emotive imagery. Richard approached us to rebrand his business to reflect these attributes and enable him to continue to build on what he has already achieved.

As part of our solution, we developed a bespoke, sans-serif logotype with rounded details and characterful angles. We also proposed a shorthand version using Richard’s initials which allows greater flexibility in application. These were combined with a warm, but bold colour palette, tactile paper stocks and quality print finishes.

A new portfolio website was created for Richard, which gives his time-precious clients the ability to view his work in different ways — either by individual project or general category. This is hidden using an off-canvas navigation, which ensures the design is kept clean and complimentary to Richard’s beautiful imagery.


— Brand identity
— Stationery design
— Portfolio design
— Print production
— Website

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