Premier Collection

Branding an exclusive range of properties

Redrow Premier Collection

Redrow asked us to promote their new offer, ‘Premier Collection’ — a range of high-spec penthouses and apartments, positioned across numerous landmark sites in London.

The creative had to sit alongside existing Redrow branding, but also be sufficiently distinct, stylish and elegant in order to attract top-end buyers.

Our solution was an interchangeable logo device that can be easily applied to the full range of exclusive Redrow developments. This created a coherent and future proof style for the Premier Collection.

The project expanded into an advertising campaign, firstly for Kingston Riverside — a spectacular high-rise complex nestled on the banks of the Thames.

Deliverables:

— Campaign concept
— Branding
— Press and outdoor advertising

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