One Commercial Street

Building an eclectic business environment

Journal-Redrow-OCS-1

One Commercial Street is a mixed use development nestled in London’s diverse eastern city fringe. It’s close to the traditional finance and legal districts, but also on the edge of the avant-garde, creative area of Shoreditch — this created a quandary for the developer, Redrow London. Who should they target?

Redrow approached us to create a campaign and property brochure which would connect with the kind of businesses who would wish to relocate to such an eclectic environment. Our solution played on the number in the building’s name — using differently styled number 1’s to represent the various sectors and the different possibilities for the space. This was supported with our tagline ‘one for all’.

Deliverables:

— Campaign concept
— 3D installations
— Brochure design
— Interior signage
— Marketing boards
— Photography
— Copywriting
— Print production

© Journal Limited. Aire Street Workshops, Leeds, LS1 4HT.