‘Folly!’ is the first in a series of contemporary art exhibitions at the World Heritage Site of Fountains Abbey and Studley Royal — supported by the Trust New Art Scheme and Arts Council England.
The exhibition is centred around the 18th Century follies dotted around the magnificent Studley Royal water garden — with each being transformed by some of the country’s most inventive artists and designers. Each artist drew on different aspects of the garden’s history to create varied, extraordinary and surprising installations.
We produced the branding for the event — inspired by both the hidden and mysterious aspects of the exhibition, as well as the 18th Century spirit of place.
— Promotional materials
— Map design
— Printed leaflets and guides