The Oval — international cricket ground and home to Surrey County Cricket Club. Our brief was to ‘post sunshine’ through the letterboxes of thousands of cricket fans and drive ticket sales for upcoming England international fixtures.
The previous year had seen huge crowds soak up a fantastic atmosphere during a long spell of hot, sunny days in London. We wanted to evoke these memories and tempt the supporters back with the chance to live it all over again.
To achieve this we used a retro photo-pack format, reminiscent of collecting printed holiday photos, and filled it with images capturing the spirit of an afternoon spent watching English cricket in the sun.