A look behind the scenes at Northern Ballet


Avant is the result of the partnership between editorial and portrait photographer Justin Slee and the award winning dance company Northern Ballet.

Over the last five years Justin has been granted access to observe and record the company’s work. This work is up close and personal and the access allowed him the time to witness the people, commitment and the process behind creating outstanding visual dance productions.

The body of Justin’s work formed an exhibition which we were asked to brand. In ballet terminology, an ‘avant’ is to ‘move forwards towards the audience’ – this is something which we were keen to reflect in our designs, which also play on the movement, fluidity and structure of dance.

Images from the exhibition are now available to buy as limited edition photographic prints.



— Branding
— Promotional materials
— Exhibition graphics
— Digital marketing

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